Brand Story: P&D – Inspired by Moments of Love

In the world of jewelry, luxury brands with exorbitant prices often feel out of reach, while fast-fashion options leave much to be desired in terms of quality. Have you ever, as an ordinary girl with a limited budget, yearned for a piece of precious jewelry that could truly accompany you for a lifetime?

P&D was born out of a steadfast belief in “love.” The brand’s name, P&D, derives from the names of two stray cats, Pipi and Dede, adopted by the founder. These cats, once on the brink of despair due to illness and injury, were nursed back to health with unwavering care and devotion. When asked why she didn’t choose healthier pedigree cats, the founder replied: “Because of love.” Just as these overlooked lives deserve to be cherished, so do girls with limited budgets who yearn for beauty and confidence in their lives.

Our Mission – Quality Living Made Accessible

At P&D, love is at the heart of everything we do. Every product is crafted with care and a touch of warmth. We refuse to compromise on health or comfort. That’s why we use 925 sterling silver ear posts and hypoallergenic materials, paired with dazzling high-quality zirconia stones. Our goal is to create jewelry that accompanies women through life’s most significant moments. Every piece is thoughtfully packaged because we hope it’s more than just jewelry—it’s a keepsake of heartfelt sentiment.

With You in Every Special Moment

P&D is not just a jewelry brand—it’s a caring companion. We remember every customer’s birthday and send warm wishes in advance. Whether near or far, a gift from P&D will quietly appear next to your birthday cake, reminding you of love and companionship.

At P&D, we believe every act of genuine care will be rewarded. Just as Pipi and Dede became the founder’s closest family after being rescued, we hope every customer who chooses P&D will feel this love and protection through our jewelry. 

The Fine Collection – Jewelry to Illuminate Your Dreams

For women who are passionate about the art of jewelry, we present the Fine Collection. Featuring lab-grown diamonds and gemstones, these pieces possess the same composition as natural stones but shine even brighter. Offered at just one-tenth the price of natural gemstones, we make personalized jewelry dreams come true for every customer. We understand that the significance of jewelry goes beyond adornment—it tells a story, holds an emotion. Every Fine piece embodies the unique wishes of its wearer. By embracing minimal profits, we strive to deliver maximum joy, because to us, this is the true essence of business.